Bobbie Orchard is the Marketing & Program Development Director for WHA and its affiliated companies. She leads communications and marketing strategy, overseeing member communications, website development, brand management, and WHA’s annual summit. Bobbie also manages the Leadership Academy, WHA’s in-house education program, where her team develops curriculum for scheduled classes and manages every aspect of custom courses. She oversees WHA’s Corporate Partner programs as well, from vetting potential partners and negotiating contracts to managing programs for the life of each agreement. Her team tracks savings and produces annual member summaries highlighting program savings, utilization, and more. In addition, she facilitates the WHA Communications and Marketing, Materials Management, and Lab Peer Network member groups. Bobbie joined WHA in 2007 and brings more than 25 years of experience in marketing, event planning, project management, contract management, CRM management, and corporate communications. Her background includes serving as Director of Revenue Management for Starwood Hotels and Executive Director of the Fruita Chamber of Commerce.
Bobbie Orchard
Marketing & Program Development Director
