Bobbie is the Marketing & Program Development Director for WHA and its affiliated companies. In this role, she leads the communications and marketing strategy, oversees member communications, website development, brand management, and more. She also oversees WHA’s annual summit. Additionally, Bobbie manages WHA’s in-house education program, the Leadership Academy. Her team develops the curriculum for scheduled classes and manages all aspects of custom courses. Bobbie oversees WHA’s Corporate Partner programs, including vetting potential partners, contract negotiation, and program management for the life of the contracts. Her team tracks savings and creates yearly member summaries to highlight program savings, utilization, and more. She also facilitates the WHA Communications and Marketing, Materials Management, and Lab Peer Network member groups. She joined the WHA team in 2007 and has over 25 years of experience in marketing, event planning, project management, contract management, CRM management, and corporate communications. Her diverse professional background includes positions as Director of Revenue Management for Starwood Hotels and Executive Director for the Fruita Chamber of Commerce. Bobbie earned her associate’s degree from the Colorado Institute of Art.
Bobbie Orchard
Marketing & Program Development Director
